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Hayward® Continues Partnership with Pool & Hot Tub Alliance’s Step Into Swim Initiative

Hayward Team and Pool & Hot Tub Alliance presenting donation to Step Into Swim Initiative with a large check.Hayward Team and Pool & Hot Tub Alliance presenting donation to Step Into Swim Initiative with a large check.

Platinum-level partnership announced at Northeast Spa and Pool Association’s Pool and Spa Show in Atlantic City

CHARLOTTE, N.C. – January 25, 2024 – Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a global designer, manufacturer, and marketer of a broad portfolio of pool and outdoor living technology, announced today its ongoing commitment and partnership with the Pool & Hot Tub Alliance’s (PHTA) Step Into Swim initiative. 

Hayward is an active member of the Alliance and long-time supporter of the Step Into Swim initiative. Hayward’s donation will help provide learn-to-swim programming for 1,000 children nationwide, and reflects the Company’s community commitment and on-the-ground support of programs that prioritize water safety education. 

The announcement was made at the Northeast Spa and Pool Association’s (NESPA) Pool and Spa Show in Atlantic City, New Jersey, where Hayward was displaying its latest advancements in pool equipment and technology.  

“I’m proud to continue our partnership with the PHTA’s Step Into Swim initiative. Access to pools and education are vital to improving water safety, increasing awareness of the physical and mental benefits of swimming and ultimately inspiring the next generation of swimmers,” said Hayward’s President and Chief Executive Officer Kevin Holleran. 

For children ages one to four, learning to swim from a qualified instructor reduces the risk of drowning by 88%. Hayward shares in Step Into Swim’s mission to combat child drowning with access to free swimming lessons and educational resources that teach children confidence when they are in and around water. 

“I am thrilled to once again have Hayward with us at Step Into Swim”, said Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships & Development, who leads the Step Into Swim initiative. “Kevin and his team have been with us since the very beginning and I’m not sure where we would be without their support in our mission to help children with the lifesaving gift of swim lessons. With Hayward by our side, I know we will make a difference together in the world of water safety at PHTA and Step Into Swim.”

As part of Hayward’s partnership with the PHTA, last year the Company donated four variable frequency drives and two CAT5500 controllers to a YMCA located near its corporate headquarters in Charlotte, North Carolina. The products enabled greater energy efficiency and improved water quality while saving the YMCA money on energy costs. The YMCA hosts regional swim meets for children from the Charlotte community. 

About Hayward Holdings, Inc.

Hayward Holdings, Inc. (NYSE: HAYW) is a leading global designer and manufacturer of pool and outdoor living technology. With a mission to deliver exceptional products, outstanding service and innovative solutions to transform the experience of water, Hayward offers a full line of energy-efficient and sustainable residential and commercial pool equipment including pumps, filters, heaters, cleaners, sanitizers, LED lighting, and water features all digitally connected through Hayward’s intuitive IoT-enabled SmartPad™.

For more information about Hayward products and platforms, speak with a Hayward Sales Representative or visit

About the Pool & Hot Tub Alliance and Step Into Swim

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit in a new tab)

Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 300,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit in a new tab)

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Source: Hayward Holdings, Inc.